Episode 41

Legal Tech Talk: Ernie Svenson on Marketing, Mindset, and AI Mastery


November 15th, 2023

57 mins 54 secs

Your Host

About this Episode

Welcome to another episode of the G.E.M. Series Podcast! In this episode, we have Ernie Svenson, a lawyer turned tech consultant, sharing his expertise in leveraging technology and mindset for businesses. He discusses his career transition, the role of systems and AI in business, and the potential pitfalls of relying solely on AI-generated information.

Ernie delves into effective marketing and the significance of understanding your target audience. He emphasizes the power of trust-building in communication and highlights the importance of mindset in overcoming challenges and achieving success. Don't miss out on this episode!

Tune in now and discover how you can leverage systems, AI, and effective communication to drive growth and success in your business.

Key Takeaways
00:00:00 What is The G.E.M. Series
00:01:45 Who is Ernie Svenson
00:03:31 The Importance of Systems and AI
00:05:33 Breaking and Adapting Systems
00:06:44 Using AI Tools like ChatGPT
00:10:44 The Hallucinations of AI
00:13:30 Mental and Marketing Challenges
00:14:51 About Support Systems
00:17:46 Intuition in Decision-Making
00:19:18 Learning Marketing Principles
00:24:26 Understanding Prospective Clients' Needs
00:28:36 The Advantage of Solopreneurs and Small Firms
00:31:24 Practicing Law to Helping Lawyers
00:35:22 Ernie’s Initial Business Goals
00:38:31 Automation and Outsourcing
00:42:50 The Importance of Mindset
00:46:53 Consistency and Persistence
00:48:35 The 80/20 Principle and Philosophy
00:53:33 The Mission of Helping People
00:55:11 Where to Connect with Ernie

00:05:57 “Just because this worked a year ago, that doesn't mean I'm just going to plow ahead mindlessly.” - Ernie Svenson
00:14:59 “You need to find people who will understand why you're doing what you want to do and support you with that.” - Ernie Svenson
00:17:33 “Advice is advice, but it needs to be put in context and have the proper perspective.” - Ernie Svenson
00:22:07 “If you can learn how to build trust with strangers online, then you can build up trust with people in person.” - Ernie Svenson
00:28:42 “I think that's a superpower that people don't realize we have, which is the ability to pivot at a moment's notice, to adjust to whatever the need is that your client has.” - Blake Chapman
00:43:13 “Your mind can either unlock amazing opportunities or shut you off from picking up a million dollars off the ground.” - Ernie Svenson
00:54:27 “I want to help people get significant results they don't think they could achieve.” - Ernie Svenson

Resources and Links
OpenAI https://openai.com/
ChatGPT https://chat.openai.com/
Claude AI https://claude.ai/
Substack https://substack.com/
Seth Godin https://www.sethgodin.com/
Dan Kennedy https://www.linkedin.com/in/dankennedygkic/
The 80/20 Principle Newsletter https://www.the8020lawyer.com/

Connect with Ernie

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